"The Key" podcast will offer a unique glimpse into the fitness world, focusing on two core themes. The first delves into the business side, featuring candid conversations with founders to uncover their brand stories, entrepreneurial challenges and the vision behind their success. The second highlights voices from the ground, bringing in coaches and instructors to share their personal experiences, industry insights and passion for fitness. As an extension of Commrade Communications, the podcast bridges the gap between strategy and stories, showcasing the people and ideas that drive the wellness industry forward.